Turn Loyalty Into Leverage

Customer Advocacy and Sentiment solutions to track advocacy signals, analyze sentiment, and activate your happiest customers to drive referrals and renewals.

Talk to us about Sentiment & Advocacy in Zoho →

Listen

Pull in feedback and sentiment from tickets, surveys, reviews, and emails automatically.

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Analyze

Score accounts by sentiment, usage, support satisfaction, and engagement level.

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Activate

Identify and engage advocates for case studies, reviews, referrals, and early access programs.

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Why Customer Advocacy & Sentiment Matter

Happy customers don’t just renew—they refer, evangelize, and help your business grow. Tracking sentiment helps you amplify what works and fix what doesn't.

Common Challenges Our Revenue Operations Solution Solves

Feedback Lives in Too Many Tools

Customer feedback is spread across email, tickets, survey tools, and call notes, making it hard to act on quickly.

We consolidate sentiment inputs into one CRM-based view and generate alerts when scores drop.

Too Little, Too Late

You often find out a customer is unhappy only when it’s too late to recover the relationship.

We score accounts on recent signals and alert success managers when early warning signs appear.

No Advocate Activation Engine

Even happy customers are under-leveraged—your team lacks the system to turn satisfaction into advocacy.

We tag and segment promoters so you can easily launch review, referral, or reference campaigns.

Inconsistent Sentiment Tracking

Every team measures satisfaction differently—support uses CSAT, success uses gut feel, marketing relies on NPS.

We standardize scoring and combine input signals into one clear sentiment model inside CRM.

No Visibility Into Trends

You can’t tell if sentiment is improving or worsening across accounts or segments over time.

We deliver dashboards showing sentiment trends over time, tied to churn, expansion, and advocacy outcomes.

What You Get with Gloo’s Advocacy & Sentiment Solution

  • Unified sentiment scoring model
  • Alerts for at-risk accounts
  • Automated trend dashboards
  • Segmented advocate lists
  • Embedded playbooks for action
Let’s Build Your Advocacy & Sentiment Engine →