Yes, Zoho Campaigns offers all the features and more you’d expect from an email marketing tool today - with one outstanding feature the others just don’t have: tight integration with one of the best CRM systems on the market today. Zoho Campaigns offers to come to you not as a stand-alone, siloed email tool on its own but rather as part of a pre-integrated suite of applications - each doing its part to support the automation and personalization of your email marketing efforts.
To do email marketing right nowadays requires more than a stand-alone email marketing tool. Without integration with other supporting tools, you are just left with a hammer - and only a hammer - to build a house. There are plenty of other email campaign tools on the market but none with the support of so many integrated tools, none more important than the Zoho Campaigns integration with Zoho CRM:
As great as the Zoho CRM integration is, Zoho Campaigns integrations go far beyond CRM:
You do not have time for manually setting up and maintaining separate email campaigns for each of your individual customers. Let Zoho Campaigns nurture your leads for you with drip marketing. Zoho Campaigns takes it a step further by updating Zoho CRM records keeping your marketing and sales teams in sync.
Zoho Campaigns integration with Zoho CRM allows personalization beyond what other tools can offer. Typical email campaign tools have to rely on their own very limiting and simple in-app contact modules. Zoho Campaigns has access to huge data sources such as Zoho Desk, Zoho Survey, Zoho Forms, Zoho Backstage, Zoho WorkDrive, Zoho Sales - that’s only a partial list! All these tools are rich with customer data - data that you can merge into your email campaigns!
“Gloo’s configuration, training and support of Zoho CRM, Zoho Campaigns and the integration between the two applications has helped streamline our email marketing campaigns to be very efficient. Gloo was instrumental in working with the Zoho development team to enhance the Zoho Campaigns application so that we at head office can control the email marketing for all our geographically dispersed dealers.
We manage all our leads in Zoho CRM, sync those leads to Zoho Campaigns and then are able to send the email campaign with individual dealer email addresses in each email’s From field so that the customer replies directly to that dealer salesperson as opposed to back to us here at head office.
This enables us to avoid the timely lag of hand-off from marketing (head office) to sales (dealers) and immediately put the lead in our dealers’ hands. All the relevant metrics are then seen in both Zoho Campaigns by the marketing team but also in Zoho CRM by the dealer sales teams.”
