Zoho Campaigns: So much more than a siloed email campaign tool

Zoho Campaigns stands out from the crowd because of its bidirectional integration with Zoho CRM

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Out-of-the-box integration with Zoho CRM facilitates a fluid flow of data between Zoho CRM and Zoho Campaigns email campaigns.

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Workflows and Drip Series features help you create targeted and consistent messaging. Run A/B Testing to optimize campaign content.

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Make every email a personalized experience, incorporating interactive elements and dynamic content - even from other Zoho applications!

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Zoho Campaigns Integration

Why Zoho Campaigns?

Yes, Zoho Campaigns offers all the features and more you’d expect from an email marketing tool today - with one outstanding feature the others just don’t have: tight integration with one of the best CRM systems on the market today. Zoho Campaigns offers to come to you not as a stand-alone, siloed email tool on its own but rather as part of a pre-integrated suite of applications - each doing its part to support the automation and personalization of your email marketing efforts.

Connect Data


To do email marketing right nowadays requires more than a stand-alone email marketing tool. Without integration with other supporting tools, you are just left with a hammer - and only a hammer - to build a house. There are plenty of other email campaign tools on the market but none with the support of so many integrated tools, none more important than the Zoho Campaigns integration with Zoho CRM:

  • Zoho Campaigns and Zoho CRM stay in sync so you don’t have to worry that each system holds different data. Zoho Campaigns actually syncs the unsubscribe notification to update Zoho CRM
  • The two programs blend and share relevant features so that you can even create - and even send! - your marketing emails from inside Zoho CRM
  • This keeps marketing and sales on the same page

As great as the Zoho CRM integration is, Zoho Campaigns integrations go far beyond CRM:

  • improve email analytics via Zoho Analytics
  • gain insights with Zoho SalesIQ
  • optimize web pages with Zoho Page Sense
  • and connect with many third-party products too!
Dripping Faucet

Drip Marketing

You do not have time for manually setting up and maintaining separate email campaigns for each of your individual customers. Let Zoho Campaigns nurture your leads for you with drip marketing. Zoho Campaigns takes it a step further by updating Zoho CRM records keeping your marketing and sales teams in sync.

Personalized Email Communication


Zoho Campaigns integration with Zoho CRM allows personalization beyond what other tools can offer. Typical email campaign tools have to rely on their own very limiting and simple in-app contact modules. Zoho Campaigns has access to huge data sources such as Zoho Desk, Zoho Survey, Zoho Forms, Zoho Backstage, Zoho WorkDrive, Zoho Sales - that’s only a partial list! All these tools are rich with customer data - data that you can merge into your email campaigns!